I WANT IT was founded in 2023 with a simple but powerful vision: to transform how businesses find and connect with suppliers. Our founders recognized a fundamental inefficiency in traditional procurement processes - businesses spent countless hours searching for suppliers, while suppliers struggled to find the right customers for their products and services.
The solution was clear: create a reverse marketplace where buyers could simply state what they want, and qualified suppliers could respond directly. This approach saves time, reduces costs, and creates more meaningful business connections.
Since our launch, we've helped thousands of businesses find the right suppliers for their needs, and we've enabled suppliers to grow their businesses by connecting them with qualified buyers who need exactly what they offer.